We believe in freedom of expression and celebrating diversity.

Founded by visionary designer Franck Amoakon, the Yassoua brand was created in 2018. Designed and manufactured in the heart of Paris, our ready-to-wear collections embrace a bold and unique aesthetic in the desire to push men to take responsibility for themselves. fully and to celebrate their sensuality while remaining subtle.

We are proud to bring you a careful selection of eco-responsible raw materials and high standards for cutting and finishing. As a brand on a human scale, we support each client with a personalized service that meets their specific needs.

Franco-Ivorian, Franck has lived and worked in Paris for 20 years. In the Agni dialect, the language spoken in his country of origin, Yassoua means “elegant man”.